Fun. Yummy. Pampering. Sophisticated. These were the directives from Icing when they asked YDesign to come up with a concept for a collection of spa products designed to shower, soak and shampoo girls pretty. YDesign came up with a copy-driven concept that played up the line's luscious flavors and refreshing formulas in a fun-to-read, lighthearted way, and carried it through design and final mechanicals.